Improve Your Powers of Persuasion in Just 12 Minutes

Perusade and InfluenceDo you want to dramatically improve your capabilities of persuading and influencing those around you at work or at home?  Yes?  Then this post is just for you.

Prof. Robert Cialdini is famous for his work on influencing and persuasion.  I was blown away when I saw that he and Steve Martin have just created a fantastic animated summary of his six scientifically validated principles of persuasion:

  1. RECIPROCITY: we feel obligated to give back to someone who gives us something…
  2. SCARCITY: people want more of things that they perceive are scarce…
  3. AUTHORITY: people follow the lead of credible, knowledgeable experts…
  4. CONSISTENCY: getting a small initial commitment can lead to bigger things…
  5. LIKING: people prefer to say yes to people they like…
  6. CONSENSUS – people look at what other people say and do, to determine their own behaviour…

It’s a valuable investment of 12 minutes of your time to watch….  Enjoy!


One response to “Improve Your Powers of Persuasion in Just 12 Minutes

  1. Excellent video, Jacqui. Thank you for sharing this info 🙂


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