These days no company can survive alone. Every one needs to create alliances or partnerships, outsource, insource, buy and sell. In many instances the success of one company is reliant on the success of another.
Good, or even great, collaboration isn’t a ‘nice to have’ when building these inter-company relationships – it’s absolutely vital.
We all know that relationships between companies are not built on inanimate objects. They’re built on people. Those people need to collaborate, i.e. work together, and communicate successfully. They need to be able to influence, persuade, negotiate, motivate and inspire each other. How those people get along, how well they understand each other and whether they communicate effectively, can make the difference between the success or abysmal failure of a project, or even an entire business relationship.
The study of the art and science of collaboration is known as collaboratology. Hmmmmm, now is that a real word or not?! But no matter… It just happens to be the name of the new blog that I’ll be launching in 2012!
COLLABORATOLOGY will focus on teaching you how to successfully build, maintain, manage and grow any collaboration. These relationships often demonstrate a striking resemblance to a marriage. So we’ll teach you: how to date; how to understand what’s important to her; how to build trust; how to ask her to move in; how to propose marriage; how to agree a really good prenuptial agreement; how to keep communication flowing; what to do when the going gets tough (a.k.a. marriage counselling); how to keep things fresh; and how to divorce or part ways amicably.
Perhaps you’re collaborating with a company of your choice. But, let’s be honest. In many instances you’ll be dealing with people in another company that was not of your choice. The Executives on high may have made the decision to strike a strategic deal and to work with that particular company. So you’re stuck in an arranged marriage, not of your choosing. Handcuffed to them with no choice in the matter. But it’s down to you and the ‘normal’ people to make it work… COLLABORATOLOGY will be there to help.
So if you’re a guru in collaboration, an expert in getting people to work together, a whizz on persuasion, or you just feel the need to be involved then I’d love to hear from you. Just leave me a comment below. Over the next few weeks I’ll be conducting interviews with a select bunch of experts on what successful collaboration means to them, what’s the most effective thing you can do to build a collaborative relationship and what are the most common pitfalls. After all with more than 50% of business alliances failing. Collaboration may sound simple, but it’s obviously a difficult beast to master.
What does successful collaboration mean for you?
© Jacqui Gatehouse and GATEHOUSE THIRTEEN, 2011. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jacqui Gatehouse and GATEHOUSE THIRTEEN with appropriate and specific direction to the original content.
- Ducks in Chaos, Comfort Zones and Other Stressful Matters… (gatehouse13.com)
- What is People-Centric Collaboration? (blogs.cisco.com)
- 3 Reasons Marketing Agencies Need to Collaborate with their Clients (hubspot.com)
- Collaboration is a mindset (avaya.com)
- Networking and the power of collaboration (successnetwork.wordpress.com)