Who hasn’t heard of Google and their huge success? So what does Google have or do that other companies don’t? What can you learn from Google’s success? Do Google’s guiding principles echo the NLP Principles for Success I covered in “Don’t Just Sit There” or Jack Canfields thoughts on taking responsibility to achieve success in “A Little Chicken Soup Goes a Long Way”?
Here are the Google “Ten things we know to be true”, the basic assumptions that guide their actions in their continuing their success, and my thoughts on how you could apply these principles to your life and achieving your goals successfully from the NLP perspective:
- Focus on the user and all else will follow – for Google their outcome is a successful experience by their users. For you that outcome could be any goal you set yourself – so focus on your outcome and quite simply your energy and actions will follow your attention.
- It’s best to do one thing really, really well – start from a position of psychological and physical excellence, walk the talk, believe in yourself, remain focused on your goal, but recognize what you know you do well, and keep striving for further improvement. Small steps will create huge strides.
- Fast is better than slow – value your time and other people’s. Why should it be tomorrow rather than today? Change can be instantaneous.
- Democracy on the web works –be aware of verbal and non-verbal feedback on how, and even if, your message is being received by others. The meaning of communication is the response you get. Recognize the potential of collective effort. Respect other peoples’ model of the world, keep it simple, be clear and be honest. Everyone is doing the best they can with the resources they have available.
- You don’t need to be at your desk to need an answer – take action and think flexibility; if you’re not successful by one path then try another route. One solution most certainly will not fit all. Innovate to give both yourself and other people greater choice.
- You can make money without doing evil – consider your personal ethics and how your actions can affect your colleagues, your business, your friends, your family, your community and even your world.
- There’s always more information out there – keep learning and set time aside for personal development. Invest in yourself. Nurture creativity and the resulting innovation. There is no failure, only feedback – cherish and use every bit you get.
- The need for information crosses all borders – the world becomes more global every day. Consider how your actions could affect someone or something on the other side of the globe or how you could potentially help that person. What is your reality will not be the same for the person next to you, let alone on the other side of the world.
- You can be serious without a suit – this is my personal favorite – Google’s culture was built around the idea that work should be challenging, and the challenge should be fun. They believe that great, creative and successful things are most likely to happen with the right company culture – energy, passion, creativity and valuing employees. So judge a book by it’s content and not by it’s cover.
- Great just isn’t good enough – for Google great is a starting point, but not the final destination. Remember any goal you set yourself can also limit you to only achieving that goal. So think BIG and amazing for those goals you set, because by stretching to meet them you can get further and achieve more than you ever dreamed. Only you are in charge of your mind and therefore your results!
So can you see how you could apply some of these principles to your own life? Any bells ringing? Any flash bulb moments in there? Do you feel a connection with any of these principles? Then what are you waiting for? Get out there and achieve those big wonderful, goals you have for yourself! Who else will if you don’t?
© Jacqui Gatehouse and NLP THIRTEEN, 2011. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Jacqui Gatehouse and NLP THIRTEEN with appropriate and specific direction to the original content.